The rules of the game for business are constantly evolving.

Companies need to evolve with the times or risk being left behind...

Globalisation 1.0:

[New Trade East+West] Columbus sailed around the world=Not_Flat

[Muscle as the Key Enabler] Countries Globalising - Spanish Armada - British Navy - how much horsepower, wind power, steam power

Globalisation 2.0:

[First Multinational companies] Expansion of the Dutch and English joint-stock companies

[Industrialisation as the Key Enabler]

-Falling transportation costs = the steam engine and the railroad

- Falling telecommunication costs = proliferation of the telegraph, telephones

Globalisation 3.0:

[Empowered individuals] Eroding boundaries - Berlin Wall, Boundaries to information - the PC,

Boundaries to each other and unlimited knowledge - the WWW

[Internet as the Key Enabler]

- falling circuit costs

- extensively networked world = collaboration = Location is irrelevant = OUTSOURCING & OFFSHORING