Emotional Traffic Signs - Persuasion is more pwerful than coercion

We are all aware of the measures Governments go to to stop speeding drivers
Typicalyy
- Speed camers
_ Speed Guns
- Dynamic Signs that show your allowed speed and actual speed

Some of the new ones show either a Happy Smiley face we might see in an email or a Frowning unhappy face to create AN EMOTIONAL TRIGGER

The fascinating thing about these cameras is that they cost ~10% of the running cost of a conventional speed camera but PREVENT X2 AS MANY ACCIDENTS

SO A SMILEY FACE - AN EMOTIONAL TRIGGER - HAS MORE OF AN EFFECT ON US THAN A £60 fine

AN INTERESTING EXAMPLE of BEHAVIOURAL ECONOMICES:
In italy the penalty points go backwards you startat 12, if you go down to 0 you lose your license.

As opposed to theUK where they start at 0 and go up to 12.

The Itanlians found that making that change had a profound affect, GREATLY REDUCING THE NUMBER OF PENALTY POINTS.

Loss aversion has a more powerful influence on people behaviour. We hate to decrease the value of your possesions a lot more than we enjoy to see them increase.

In the UK its like YAY , got another 3!